Review your marketing activities to win customers and turn them into loyal fans
When you're running a small business it can be hard to stay on top of everything. Marketing can be one of those things that falls off the to do list or becomes a not very effective habit. This checklist will help you to decide whether you have the right things in place and are using them at the right time to win new customers and turn the ones you have got into loyal fans.
It only takes about 10 minutes to complete and will then help you to decide what your top three priorities for action should be.
Marketing at each step of your customer's journey
Your customers will typically go through a number of steps before they become loyal fans. Your marketing actvity needs to be appropriate to the step they are at.
What obstacles are you putting in the way?
Are you inadvertantly putting obstacles in the way of people who might be interested in what you have to offer? Where are those obstacles?
Your marketing activities
From website and social media to networking and advertising your marketing activities need to work for you and your business. Are you doing the right things at the right time to move your ideal client from not knowing you exist to becoming a loyal fan
Identify your top priorities
The chances are that your review will identify a number of gaps in your marketing activities but you can't do everything at once. This guide will help you to determine your top three priorities for action.
You Might Be Wondering...
Who produced this checklist?
Glenda Shawley has been helping small businesses with their marketing for more than 20 years. What's more she studies with some of the best marketeers in the world. Here she's pulled together that knowledge and experience into a comprehensive checklist that every small business owner or marketer needs to run through at least four times a year.
How long will it take to complete?
Completing the tick boxes should only take about 10 minutes. How long it will take you to put things right is the proverbial piece of string but you have to start somewhere, and the sooner you start...
Take action now
Download your free guide now. Work your way through the checklist and identify your key priorities and then plot some time in your diary to work on plugging the gaps. The sooner you start the sooner you'll see your business grow.